ALEWIVES
Brief:
Create a brewery brand identity. The beer will be sold in outlets across the UK, with the brewery based in Manchester.
Concept:
When the industrial revolution was in its prime in Manchester Northern Quarter there was very little to eat or drink that wouldn’t make you seriously ill. Almost every water source was dirty; so the wives of the factory workers would make craft beer for their family to drink. The beer was healthier than the water and would give you the calories and minerals required. 
These women were called ‘Alewives’.

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